CLIENT

Foster's Wine Estates

PROJECT

Branded Email Campaign

CHALLENGE


International beverage distributor Foster’s needed a visually compelling email campaign for several of its brands. The templates had to have consistent elements, while maintaining the unique look and feel of each label.

SOLUTION

Daylight engaged with each wine label’s brand manager to learn the specifics of each brand, then designed, developed and delivered five unique email templates that would eventually support seven wine brands.

The campaign launched in July 2007 on permission based e-mail distribution.

TAGS

HTML Email Development, HTML Email Design, Foster's Wine Estates