CLIENT

Trinchero Family Estates

PROJECT

World Wine Challenge

CHALLENGE

Trinchero wanted to support its wine labels with a new and challenging trivia game based on wine knowledge from around the world.

SOLUTION

Daylight designed and built an interactive wine trivia game using XML and Flash. Then, Daylight customized the game for several Trinchero customers, such as restaurant chains and retailers, based on specific attributes. Finally, Daylight coordinated the game’s physical packaging as well as designed and developed the marketing Web site.

The game launched in September 2007 to widespread acclaim, attention from the NBC Today Show, and strong sales on Amazon. The buzz encouraged Trinchero to extend the concept into a complete wine e-learning program for the company’s larger customers.

TAGS

Trinchero Family Estates