There is a Billy Joel’s song “The Entertainer” which goes “It was a beautiful song, but it ran too long.  If you’re gonna have a hit, you gotta make it fit. So they cut it down to 3:05.”  I think that sums up our first website well, a one pager for the first 7 years of the company.  In our defense it was mixture of love for the minimalist nature of it (just links to our work, client list and a very twitter-like news feed, pre twitter) and, in all honesty the ridiculous ease of updating.  But that was then, this is now. It was time for us to move on and put our best foot forward so to speak.

The last one you work on…

Running a creative services company like Daylight means that your own projects (branding, website, tweets, coffee, dishes) are always the last thing you focus on.  We happily put our clients first and we have been fortunate to be kept very busy over the years. So when we began working on the website in what turned out to be the late hours of the night, we looked at it as an opportunity to take all we have learned and showcase it .

FUEL Content Management System

The new website (like most we build for our clients these days) is built on our content management system, FUEL. We are constantly adding features to it and our website gave us an excuse to implement a few we had been wanting to do (for more details see Dave’s most recent FUEL blog post).

The Whiteboard Blog

Our team is notorious for filling whiteboards in our office, so it seemed fitting to label the new blog “The Whiteboard”.  It will automatically push out to our various social media feeds, so pick your poison in terms of how you’d like to stay up to date on our day to day activities.

Social Media

The growth of social media over the past few years has been a key ingredient to most of our clients projects in one form or another.  Our site has been engineered to pull in our Twitter, Flickr and LastFM feeds, as well as link to our profiles on Facebook and LinkedIn.  We are currently using HootSuite for our social media wrangling, but think CoTweet is pretty slick as well for Twitter use. 

So please look around, kick the tires and let us know what you think! Or if you have seen enough to want to take the next step, simply hire us.