It was a beautiful song, but it ran too long...
There is a Billy Joel’s song “The Entertainer” which goes “It was a beautiful song, but it ran too long. If you’re gonna have a hit, you gotta make it fit. So they cut it down to 3:05.” I think that sums up our first website well, a one pager for the first 7 years of the company. In our defense it was mixture of love for the minimalist nature of it (just links to our work, client list and a very twitter-like news feed, pre twitter) and, in all honesty the ridiculous ease of updating. But that was then, this is now. It was time for us to move on and put our best foot forward so to speak.
